PRODUCT DESIGN

Coming up with design that captures people's attention: New Image Brewing can designs.

Starting in the fall of 2018, I was brought onboard with New Image Brewing in Arvada, CO to head up their marketing inititives. Coming from Oskar Blues, I tried to bring all the helpful pieces I'd learned there and use them to help New Image grow its visibility in the ridiculously crowded Colorado craft beer scene. Whether I was working with the brewery's collaborative partner, amazing artist Jim Dore, or taking the can designing on myself, we worked to make some interesting and eye catching designs to stand out on the packed shelves.